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  6. Randomization
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  20. <h2 id="Randomization">Randomization<a class="anchor-link" href="#Randomization"> </a></h2><p>An excellent way to avoid confounding is to assign individuals to the treatment
  21. and control groups <em>at random</em>, and then administer the treatment to those who
  22. were assigned to the treatment group. Randomization keeps the two groups similar
  23. apart from the treatment.</p>
  24. <p>If you are able to randomize individuals into the treatment and control groups,
  25. you are running a <em>randomized controlled experiment</em>, also known as a
  26. <em>randomized controlled trial</em> (RCT). Sometimes, people’s responses in an
  27. experiment are influenced by their knowing which group they are in. So you might
  28. want to run a <em>blind</em> experiment in which individuals do not know whether they
  29. are in the treatment group or the control group. To make this work, you will
  30. have to give the control group a <em>placebo</em>, which is something that looks
  31. exactly like the treatment but in fact has no effect.</p>
  32. <p>Randomized controlled experiments have long been a gold standard in the medical
  33. field, for example in establishing whether a new drug works. They are also
  34. becoming more commonly used in other fields such as economics.</p>
  35. <p><strong>Example: Welfare subsidies in Mexico.</strong> In Mexican villages in the 1990’s,
  36. children in poor families were often not enrolled in school. One of the reasons
  37. was that the older children could go to work and thus help support the family.
  38. Santiago Levy , a minister in Mexican Ministry of Finance, set out to
  39. investigate whether welfare programs could be used to increase school enrollment
  40. and improve health conditions. He conducted an RCT on a set of villages,
  41. selecting some of them at random to receive a new welfare program called
  42. PROGRESA. The program gave money to poor families if their children went to
  43. school regularly and the family used preventive health care. More money was
  44. given if the children were in secondary school than in primary school, to
  45. compensate for the children’s lost wages, and more money was given for girls
  46. attending school than for boys. The remaining villages did not get this
  47. treatment, and formed the control group. Because of the randomization, there
  48. were no confounding factors and it was possible to establish that PROGRESA
  49. increased school enrollment. For boys, the enrollment increased from 73% in the
  50. control group to 77% in the PROGRESA group. For girls, the increase was even
  51. greater, from 67% in the control group to almost 75% in the PROGRESA group. Due
  52. to the success of this experiment, the Mexican government supported the program
  53. under the new name OPORTUNIDADES, as an investment in a healthy and well
  54. educated population.</p>
  55. <p>In some situations it might not be possible to carry out a randomized controlled
  56. experiment, even when the aim is to investigate causality. For example, suppose
  57. you want to study the effects of alcohol consumption during pregnancy, and you
  58. randomly assign some pregnant women to your “alcohol” group. You should not
  59. expect cooperation from them if you present them with a drink. In such
  60. situations you will almost invariably be conducting an observational study, not
  61. an experiment. Be alert for confounding factors.</p>
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